After Onebox、Goal and Doodles, Google has created a World Cup page called Follow your team, from which you can find out some tools and methods to keep posted on the latest status of the 2010 World Cup.
According to the Follow your team page, you can watch the 2010 World Cup with below 4 ways:
1. Watch the 2010 World Cup with Google Search

When you search World Cup on Google.com, the first result will show you the latest matches as well as the upcoming games, all the results are from FIFA.com.
2. Watch the 2010 World Cup with Google Chrome

Google offers a different football theme for every team, you can choose your favorite one for your Chrome browser theme.
Besides, you can install the FIFA.com extension, which will show you the latest match results, the live matches, the upcoming matches and some other match news on your Chrome browser.
3. Watch the 2010 World Cup with iGoogle

You can paint your iGoogle homepage in your team colors with soccer themes.
Besides themes, you can also add the Google Football Gadget, which will show you the 2010 World Cup match standings, schedule, venues and news.
4. Watch the 2010 World Cup with Google Maps

On Google Maps, there is an Explore South Africa special page, on which you can see the stadiums in 3D or with Street View, and you can also check out the Attractions near the stadiums.
Besides, you can search “world cup loc: China” or something like that on Google Maps and see if there are any footy-fan groups near you.

Besides the above 4 ways mentioned on the Follow your team page, you can also watch the 2010 World Cup with Google in another way.
5. Watch the 2010 World Cup with Google Calendar

Someone create a nice calendar for the 2010 World Cup, you can add it to your Google Calendar and track the match schedules.
There is no way to watch the live World Cup matches with Google yet, but will Google TV allow us to watch the 2014 World Cup online for free? Let’s see.
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